Kuyichi believes a beautiful pair of jeans only increases in value and starts telling a story the longer you wear it. That’s why the brand has let go of the seasonal collections and now focuses on timeless essentials. Furthermore, they’ve decided to stop practicing sale. They believe the products’ value doesn’t change over time and that the products should always have a fair price for the consumer, the retailers and the people who make their clothes
The packaging that Kuyichi's uses for webshop orders is made of 60% recycled - film - plastic produced by Raja Pack. They include a card with information about eco friendly wash & care to encourage to take care of your clothes and make them last. They’ve also restricted the use of polybags on their samples. They are now sent without polybag, with a (cutting waste) fabric string around it, like a present
Kuyichi works with a lot with different certificates to manage their environmental impact. For their trims OEKO-TEX 100 is their go-to certificate to check for chemical restrictions and they use GRS (Global Recycling Standard) to validate the recycled content in their fabrics. On top of that the ISO family are facility certificates, build on credibility of management systems. They have ISO 9001 for a quality management system, ISO 14001 for an environmental management system and ISO 50001 for an energy management system. They also work with suppliers that are ZDHC (Zero Discharge of Hazardous Chemicals) registered
From the beginning of 2020 Kuyichi has become a Fair Wear Member. Their suppliers need to sign both their own Responsible Business Conduct as well as the Fair Wear Code of Labour Practices
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Founded in 2000, the brand from Netherlands offers sustainable clothing, made from organic and recycled materials. Vegan, timeless and ethically made to last