The brand has partnered with multiple sustainable ocean projects including Sea Shepard and Parley For the Oceans, along with using materials made from ocean plastic in certain lines. Sea Shepherd is an international non-profit ocean conservation organization that uses direct-action to expose and stop poaching, unsustainable fishing and habitat destruction – as well as enforcing international conservation laws. The Parley Ocean Plastic Program combats marine plastic pollution; one of the biggest threats to the ocean today
Stella McCartney has only used paper that is either FSC-certified or made from at least 50% recycled content in their packaging. They are committed to ensuring that that the paper that they use does not support the degradation or destruction of forest ecosystems and that all of the wood and paper they use comes from sustainably certified sources
As a member of the Ethical Trading Initiative since 2012, the brand has adopted the code of labour practice founded on the conventions of the International Labour Organisation (ILO). The brand reports to ETI annually on their activities and progress in this area. The ETI is a leading alliance of companies, trade unions and NGOs that promotes respect for worker’s rights around the globe. The brand produces in UK, Italy, China, USA and Africa
The brand has been a leading member of the Cradle to Cradle Products Innovation Institute’s Fashion Positive initiative since it launched in 2014. The initiative aims to accelerate circular design through the collaborative development of circular ‘building block’ materials. Stella McCartney has also partnered with Ellen Mc Arthur Foundation and The Real Real in initiatives that are the first step towards a circular direction. Part of the brand's efforts come from the use of materials like ECONYL®
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Founded by the designer Stella McCartney, the brand inherits the ethos of its founder as a supporter of animal rights and is particularly known for the use of vegetarian and animal-free alternatives. They aim to create beautiful, desirable products that are inspired by responsible innovation